I am the founder member of 4Life Tri Club (20+ years ago) and over the years have
experienced all committee roles in the club from chair, kit man, treasurer, to head coach…. I
am extremely passionate about providing positive opportunities for everyone.

Sport has been my life from a very young age and throughout my years in sport I have been
privileged to gain experience of working with many brilliant people and been employed with
2 leading National Governing Bodies
British Triathlon Federation & British Cycling;

Qualifications;
Level 3 British Triathlon Coach and British Cycling Coach gaining various coaching/personal
training qualifications from 25+ years of experience in the health and fitness industry
working with organisations as British Triathlon Federation (full time coaching position),
British Cycling (full time coaching position) and the British Army as a Physical Training
Instructor in my earlier years 

Throughout this experience I have coached thousands of unique individuals and groups of
various ages and ability to achieve their goals; from swimming a first length of front crawl,
completing a novice distance triathlon to achieving qualification for age groups World
Championships at ALL distances. My passion has always been providing positive/memorable
opportunities for young people to develop as people and athletes…

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Award Winning Coach: Over the years I have been awarded British Triathlon National and
Regional Coach of the Year.

Competing: As an athlete I have competed in all triathlon distances including Ironman,
various marathons (sub 3 hours), ultra-marathons, duathlons, adventure races and have
represented GB at the Age Group World Championships. I have also competed in the
gruelling La Marmotte 6 times – achieving a very respectful time of just over 7 hours.
My main achievement/challenge is balancing training and racing around work and a young
family. I also, race/train canicross and bikejor with my snow dog Elvis

Midlands Triathlon Academy Lead; Providing guidance for triathlon coaches, clubs, parents
and talented young athletes who aspire and have the potential to compete at the highest
level within the sport of triathlon.

Event Organiser: Race director and founder of endorphinsport providing platforms for
everyone to enhance their lives through positive sporting experiences.

Coaching Philosophy;
I believe that everyone should experience as many opportunities as possible in order to
reach their full potential in life and my; honest passion to help people, enthusiasm for the
outdoors, motivation & self-discipline, with many years of life experience, provide a real
platform to enhance life…….
Honesty and confidence provide the ability to adapt and try a different approach – one size
does NOT fit all!

Understanding the athlet ‘s circumstances is key. We are all different and the better you get to know someone the better you can support them
and more importantly the better they understand themselves and people around them.
From many years of personal/professional experience I can work closely with athletes
(people) to effectively plan training/racing around a busy family/working/school life –
maximising time = most impact.
From the start of the journey I will be honest and manage expectations for both athlete
(person) and coach with the main emphasis on enjoying the process and learning!

Be active, honest and kind.